Julia and I have never actually met in person. We became acquainted virtually through being members of the online business platform, The Robora. We can easily relate to one another as we both created new ventures during our respective maternity leaves. And accessing help to build our respective businesses, was the reason that we both joined the platform. Since meeting, despite being in very different fields, we have followed and supported each others progress with interest.
In a recent Instagram post, Julia reflected on all that she's learnt and achieved in the year since her son was born. I found the summary so insightful, and inspirational, that in addition to the Q&A with her featured below, I feel I must also share the content of the post here:
'I had no idea all the things I could learn in a year. Yesterday was my son's 1st birthday and the reason I talk about him is because he was my main motivation to start my own business, Julia Ferrari Web Design. He was the one who gave me the courage to get out of my comfort zone and discover new things.
In one year I learnt a lot about babies, development, feeding, sleeping, crying and all that obvious things. But I also learnt about myself and my own emotions.
I learnt, and continue to keep learning, how to run my own business. I learnt how challenging it is to work as freelancer. I learnt to celebrate every little win.
I also learnt how important is to take some time off, and yesterday I had a day off with my son.'
Hi Julia! Please tell me a little about yourself and your background.
I’m an Argentinean who landed in London six years ago trying to work in what I love, web design. I love travelling and discovering new places and cultures. One of the things that I like most about living here is that it is much easier, and more affordable, to travel. My first year in London was really challenging, I had to improve my English, find a job in my field and make new friends. But I surpassed all the obstacles and made London my home. I have to say that I’m a summer girl and one of things that makes me suffer is the cold weather and the lack of sun.
Becoming a mother was the motivation behind creating your own business. Please tell us a little about the transition to becoming your own boss and the benefits and challenges of this new way of working?
Last year I become a mum to Agustin. My partner and I are among the many parents who don’t have any relatives close by who can help with childcare, so for me the best option was to go for more flexibility with my work. When my son was born and during my maternity leave I started to focus on freelance work and setting up my own business.
When my son was just 3 weeks old I signed up for Annie Ridout’s online course “Become your own boss”. I have to say that the first months I was working very slowly, but at least there was the unexpected luck that my son was a good sleeper. In February of this year I decided to start pushing harder and started to work on a proper plan to grow my business. This was followed by a few intense months of hard work. A couple of weeks ago (during June 2020) I sent my resignation letter so now I am truly a freelancer.
Having flexible hours, seeing as I have a baby to take care of, is a huge benefit and I don’t miss commuting to work at all. The first challenge was about mindset. I have always been very confident about my work and meeting my clients’ expectation, but I was not sure how to make my business more visible and have enough flow of work. I’m also a shy person so networking is something that really throws me outside from my comfort zone, however I have also realised that this is a common experience.
Does ethics and sustainability come into play at all with what you do?
Ethics and sustainability are part of my personal values and they are mixed with what I do. I feel very lucky that I work with people who love what they do. I feel very comfortable working with them and we share the same values.
Tell me about a particular highlight you’ve had with your work? What are you most proud of?
That is a difficult one, but when I was in my previous job I developed a website in a new platform, Drupal, which required a lot of learning and work. In general, now I have started feeling proud about setting up my own business. I have learnt so many things, and have worked so hard, so I feel very proud when I see positive results.
Has COVID-19 impacted on your business / your way of working at all?
COVID has had a positive impact in my work in a way. Firstly, I have had more demand of work, because many people are now looking for an online alternative for their businesses. In addition to this, as my partner has started working from home it allows me to have more help with childcare and I can have more time to focus on my work.
As a mother, what do you look for in baby and children’s clothing? What other brands would you recommend for new mothers?
I don’t buy many clothes for Agustin but when I do, I try to look for independent shops and small business brands. I love colourful patterns. Some brands that I can recommend, aside from LOMIE, are Little Green Radicals, Piccalilly and Cub & Pudding. Agustin is wearing Cub & Pudding leggings and romper, with LOMIE Scarf Bibs, in the images below.
What’s one piece of advice that you’d give for other women, or mothers, who are tempted to start their own business?
From my personal experience, I think is important to invest in some coaching to guide you on setting up your business, getting clients and setting the right mindset!
Be patient. Sometimes it may feel like a rollercoaster, but you learn to celebrate every win.